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JOYFUL PET CARE


Joyful Pet Care is a premiere pet care service based in Nashville, TN.


Working hand in hand with the owner, I crafted an eye catching logo and cohesive brand kit that would show all her future clients the love and care she was ready to give to their furry friends!



 

WHERE DO WE START?


THE AESTHETICS

We began by defining the brand's aesthetic. Your brand's aesthetic should encapsulate its identities, values, and messaging in a visual and sensory manner. It's the overall look and feel that consumers will associate with a brand. The client wanted a warm and caring feel to her business that would show her future clients that their pets would be safe in her hands.



THE COLORS


We carefully select a set of colors that represent and reinforce your brand's identity and messaging. We define primary, secondary, and accent colors that can be used consistently across various brand assets, including logos, marketing materials, packaging, websites, and products. For Joyful Pet Care, the client asked that pink + blue be used as primary colors for her brand. I used these colors to define a neutral set of secondary colors. For the accent color, I used a muted yellow that would give future marketing and packaging assets a pop!



THE TYPE


Your brand's typography is a crucial component. We define primary, secondary, and stylistic font choices that will enhance brand recognition, maintain visual consistency, and effectively communicate your message across various channels and platforms. For this brand, we wanted typography that would be playful and fun as well as high end and consistent.



INITAL DESIGN PROCESS


Once the specifics of your brand have been decided, we move on to phase one of the design process. I created preliminary designs to help the client define their design direction and brand recognition. From there, the client is able to choose which design best showcases their vision and spark's their audience's interest. For Joyful Pet Care, the client chose to go with Option 04!




THE FINAL PRODUCT


After defining the brand's aesthetic, color palette, typography, and logo we move to the final phase of your brand kit's design. For Joyful Pet Care, we were able to come up with a playful and exciting brand logo, pattern, and packaging that the client could use for any all marketing and advertising needs in the future!



WATCH YOUR BRAND COME TO LIFE & BOOKINGS INCREASE!


Now that you have a finished brand kit, you are ready to take your business to the next level. With a cohesive and exciting brand, the opportunities are limitless.



 


READY TO ELEVATE YOUR BUSINESS WITH A CUSTOM BRAND KIT?




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